Our story
Hello👋 Simon, Beth, Andy and George here!
We’d like to tell you a story. A story about four friends from Manchester… four friends who decided to quit their jobs, invest their savings, and take on a billion dollar industry.
*Gulp*
Founders favourite products
What’s in the name?
grüum (pronounced groom) was born in Manchester. So why do we sound like we’re from Scandinavia? Good question, we’re glad you asked. We’ve taken a lot of inspiration from that region of the world, renowned for its solutions based, no fuss, yet effortlessly beautiful approach to life.
With this in mind, we have designed our products to be effective, practical and all inclusive, with a simple yet satisfying aesthetic. Our scandi name pays homage to this.
Staff favourites
- Bestsellers
- Hair care
- Body care
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Sensitive skin
öka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every monthOut of stock
öka Gel Serum – Radiance Boost | 30ml
£13.00 — available on subscription from £10.00 every month
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Bestseller
hår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthQuick Addhår Shampoo Bar – Nourishing | 50g
£9.00 — available on subscription from £6.00 every monthIn stock
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Bestseller
glôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthQuick Addglôs Conditioner Bar – Nourishing | 50g
£10.00 — available on subscription from £7.00 every monthIn stock
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sömn Relaxing Sleep Mist | 50ml
£10.00 — available on subscription from £7.50 every monthQuick Addsömn Relaxing Sleep Mist | 50ml
£10.00 — available on subscription from £7.50 every monthIn stock
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hår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthQuick Addhår Pro Shampoo Bar – Hair Growth | 50g
£12.00 — available on subscription from £9.00 every monthIn stock
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puls Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthQuick Addpuls Pulse Point Roller Ball – Deep Relaxation | 9ml
£12.00 — available on subscription from £7.00 every monthIn stock
Join us
Thanks for reading our story. There’s so much more to tell, and if you do want to keep reading, you can always take a peek at our blog, or even our commitments page, where you can read more about what we’re doing to support a sustainable, affordable future.
Get 10% off your first order and keep up to date with all things grüum, our newest launches, and exclusive discounts! 💸
Terms & conditions
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